Filtering through all the social media analytics tools can be very daunting. There’s a ton of feature overlap, faux-free access, and UI’s that are all over the board. Enter ViralHeat. ViralHeat is not the perfect tool, but it wins on a couple of different fronts. First, the interface is extremely simple and straightforward. Where others are cluttered with fancy dashboards and real-time updates, ViralHeat keeps it clean by allowing you to focus on exactly what you want to see, be it updates from a single source or an analytics dashboard. It’s a no-nonsense UI approach. ViralHeat also has a very clean publishing interface to push content to all of your social media channels. This feature would have been very useful to have at the beginning of this class! Why is it warm and not hot then? There were a couple of glitches setting up sources that required me to go into Facebook and remove and then add their app and it still didn’t work quite right. Other sources worked perfectly but a glitch with Facebook is almost a non-starter. They also charge $100 per month, and for a product that’s been paired down to basics, the price seems too high. If ViralHeat modified their pricing to match the product and smoothed out some of the source acquisition issues, they’d definitely warrant the “heat” in their name.