Minilytics

Minilytics is a free Facebook analytics tool, a mini version of PageLever by Unified (Facebook: http://www.facebook.com/PageLever, Twitter: @PageLever). PageLever is a full suite of analytics for Facebook.

Minilytics gives you answers to common marketing questions about your Facebook page. At any time you could seek answers for up to four questions. The website claims that new questions are added frequently. I tried this tool for our social campaign’s facebook page Plastic Free Seattle (Twitter: @pf_seattle), and got quick answers to four
questions

1. What’s my best performing post last month?

Minilytics identifies the best performing post by analyzing the reach, user engagement, people talking about the post and the overall virality of the post.

PlasticFreeSeattle_Minilytics_1

2. How much would it cost to quadruple my reach?

Minilytics computes what it would cost to quadruple the reach based on the current organic (without ads) reach of the posts. The only issue I saw here was that Minilytics reported a $0 cost to quadruple the reach, which I’m attributing to a significantly low current reach with our campaign.

PlasticFreeSeattle_Minilytics_2

3. Which recent posts should I have promoted?

Minilytics identified 3 posts from the most recent 100 posts that we should have promoted. It bases this computation on the overall level of engagement with the posts. Minilytics also provides an option to promote those posts with PageLever or Facebook.

PlasticFreeSeattle_Minilytics_3

4. Who should I target my promoted posts to?

Minilytics looks at the reach of your posts and people talking about your posts and identifies the demographic group that engages and creates more stories about your page and its content. Minilytics provides an opportunity to promote using PageLever or Facebook.

PlasticFreeSeattle_Minilytics_4

Minilytics also generates a one-page report with the results for these four questions

PlasticFreeSeattle_Minilytics_5

Overall, if you’re wanting to take a quick look at how your campaign and posts are trending on Facebook, Minilytics provides a quick and easy tool for making sure you’re doing the right thing. You can always go pro with the full version, PageLever by Unified

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Filed under 2013 - Post 3, Analytics

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