Follerwonk – Who follows you matters

Followerwonk is an app brought to you by the folks at SEOmoz, a Seattle located company and a foremost authority in SEO. Very timely that just today some our our analytics folks at work posted a link to the followerwonk report for my company. It has a number of interesting capabilities built into their features. For corporate use, it is free for 30 days then $99/month. With that level of access you are able to actually download the list of followers and sort them to find your influential followers. This kind of use has a whole sort of potential applications, including being able to do competitive analysis and target influencers across a wide range of data, contributions and opinion.

Let’s move to the data. I thought it would be interesting to compare my company’s details with that of Kids2Code, our class project. First Kids2Code:

Screen Shot 2013-05-06 at 3.38.30 PM

 

And now for Safari Books Online:

Screen Shot 2013-05-06 at 3.39.53 PM

 

The social authority diversity with Kids2Code is  much higher skewed at the top end. It appears we’ve been successful picking up some influential followers in our project already!

The service is also able to analyze not just the reputation, but the reach of your twitter followers. Here we can see that Kids2Code in comparison has some followers with very large counts. This could be due to our getting followed by Code.org.

Screen Shot 2013-05-06 at 3.43.21 PM

 

By way of comparison here is Safari’s chart.

Screen Shot 2013-05-06 at 3.45.25 PM

 

You can imagine that the service can visualize data related to nearly any combination of information that Twitter is able to collect. What is most powerful, in my opinion, is the power to understand what kinds of messages your followers are responding to. For Kids2Code, we could create a word cloud that demonstrated what are the most common words coming out of the bio portion of our followers accounts. There are restrictions of course to to the depth of that data as users can put anything in there, as well as the tight character provisions. But it is clear that our message is being picked up by the audience we expected. Our future efforts will need to focus on moving beyond just this group, and into other educational leaders.

Screen Shot 2013-05-06 at 3.46.55 PM

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Filed under 2013 - Post 3

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