Sitetrail – high level analysis for website and social media

SiteTrail gives you a wealth of analytical information ranging from social media analysis, SEO analysis, Visitor analysis, Traffic analysis, Revenue analysis, content analysis . Major  companies may  already have this information. However,  SiteTrail will be useful for getting information about their competitors.for e.g in less than 3 min I was able to compile the below high level  information about amazon.com vs ebay.com

Amazon.com

Ebay.com

Social Media score

99%

99%

SEO Score

83%

97%

Unique visitors

119,446,435

67,231,123

Traffic Rank

8

24

Ad revenue potential

125 M USD

41.6 M USD

Site worth

224 M USD

75 M USD

The social media analysis section provides very detailed information about  the reach.

Image

The site also analyses visitors and  provides heat maps based on visitors  geographic location.It also tells how many times a visitor comes back to the site.

Another Useful information is the keyword density on the home page. This gives you a sense of what the competitor is focusing on. A  sample comparison for amazon.com and ebay.com is provided below

Home Page Keyword Density

Amazon.com

Ebay.com

Games- 1.5%

ebay-3.02%

Books – 1.5%

electronics – 0.97%

accessories-1%

generation apple ipod – 0.85%

cloud player – 0.5%

cars-0.85%

amazon prime-0.5%

apple ipod touch-0.85%

instant videos- 0.5%

sporting goods-.85%

So my take is,  if you want to provide some high level social media and  competitor website analysis information, then  www.sitetrail.com/analysis/ is a tool you should check out.

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Filed under 2013 - Post 3, Uncategorized

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