Measure brand sentiment and more with Topsy

I wish I would have known about Topsy a few years ago when I was managing events and looking for a way to measure our brand sentiment for free. Within a few minutes of registering for a free trial I was able to track conversations, geo distribution and sentiment of my own brand and my competitors’ brand.

Topsy 1

With Zebra Jammies 102 Twitter followers and few reTweets it was difficult to get much of a sentiment reading. However any marketing manager who utilizes social media to have engaging conversations with their customers could benefit by trying out this tool.

Even without much of a following, we were able to use Topsy to compare Twitter handles and keywords to see which thrift organizations were trending across social sites at any time. This would be a great way to measure response to product announcements, press coverage and competitive position.Topsy 2

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Filed under 2013 - Post 3, Analytics

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