Gremln: HootSuite with a hint of business.

By: Ayman Kaheel

Image

On the surface, both Gremln is very similar to HootSuite. However, Gremln is very focused on small businesses. Gremlin offers a number of features that are not offered by HootSuite, which are mostly targeted to small business, such as Goals Tracking, translation, and Blog search engine.  In addition to these features, Gremln, offers a wider pricing options for small business as well as possibility for white labeling.

The dashboard looks almost exactly the same as that of HootSuite:

Image

I found the Goals Tracking feature very interesting. It allows you to set goals for each of your different social networks. For example, you can set up a goal to increase your Twitter followers, then track how you are doing with respect to the goal.

Image

Another interesting feature that Gremln has is Target Pages. It’s basically a feature designed to allow manager measure their ROI (in financial terms) on social media campaigns. Here is how it works; let’s say that once a user completes a purchase on your site, you display a page saying “Your purchase was completed”, this page corresponds to increase in your revenue. Gremln’s Target Pages tool gives you a little code snippet that you drop in your web page that can be used for tracking purposes. From that point on, Gremln will track every time a user clicks on your social media post and continues until he lands at the target page. This way you know how many people made a purchase on your site because of a particular social media message. This is the ultimate way in measuring the success of your social media campaign!

About these ads

2 Comments

Filed under 2013 - Post 3, Analytics

2 responses to “Gremln: HootSuite with a hint of business.

  1. Pingback: Tools for Tuesday; Hootsuite - Living Business

  2. Pingback: HootSuite – Web Wake

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s