Google Universal Analytics

Image representing Google Analytics as depicte...

Image via CrunchBase

I have been using Google Analytics on our company website for several years and it has provided useful information on click thoughts, demographics, referrals etc. Just over month ago Google opened up the beta of Universal Analytics which increases the referrers to include social media, mobile (web and apps), advertising (Google and non-Google), and even email marketing and links within PDF documents.

There are many social media marketing tools out there but this seems to be the only one that follows that traffic all of the way back to your website and can measure conversion. It might not replace your other social tools, but it you are also running a website you need a tool that watch the entire click steam of your customers.

There are free and premium versions of the product but the free product is great for anyone who has a website in addition to their social media accounts. The ability see which social networks are driving traffic to your site can help create more effective mobile strategies.

To check out the features visit https://www.google.com/intl/en_ALL/analytics/features/index.html

The Analytics blog also shows the power of the new features. http://analytics.blogspot.com/

JT

About these ads

Leave a comment

Filed under 2013 - Post 3, Analytics, Resources

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s