Monthly Archives: May 2013

Piwik: User Friendly, Free Online Analytics Too

Piwik is a free, Open Source Online Analytics Tool created in 2007. Currently, Piwik is used by almost 500,000 websites and upon my review, I think this number will only increase. As a true amateur in the online media space, I came across Piwik while doing a class project for a website we developed. I was looking for a user friendly, free tool to gain an understanding of our website’s traffic. Having never used an analytics tool before, I had very modest expectations. I was hoping to see how many people had visited our sight, when they visited, and where the visited from. Piwik far exceeded my expectations.

After a seamless and quick download, I was able to do see much more than I expected. Not only could I track the number of visitors and their geographical location, but I could see which Search Engines were used, how long they spent on the site, and if they visited again. This was insight I hadn’t expected, but was beneficial in terms of what specific future content we should post in order to reach our target audience. Even though I am not very technical, the Piwik’s layout is very intuitive and ridiculously easy to navigate. I’m looking forward to digging deeper into the tool and increasing our viewership!

 

 

 

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Crowdbooster

Crowdbooster.com is a social media analytic SAAS product offered by Conversely, Inc., a company formed by three Stanford graduates in 2010. Crowdbooster tracks, measures and reports the effectiveness of entries on multiple Twitter and Facebook accounts. Comments, replies, retweets, shares – all can be tracked in real-time so that response and reach can be measured and quantified immediately through reports and charts. The reach and engagement of individual Facebook posts can be viewed, giving companies the ability to see which messages were well received by their followers. Using this information, companies can make future messages more engaging for their audience. Fans and followers can be ranked based on how often and how they engage with posts, allowing companies to notice and recognize this loyalty. Social media professionals can also use the software to schedule tweets and posts to be released at the historically optimal time of day to ensure maximum reach.

One of the best features of Crowdbooster for companies seeking to expand their reach is the list of “influencial” twitter follower engagement (Crowdbooster uses Klout scores to determine “influence”). Using this information companies can interact with their most influential followers.

Though Crowdbooster does not offer a freemium service anymore, a free 30-day trial is available. An excellent review of Crowdbooster tools, complete with videos, is available at http://www.michaelleander.me/blog/facebook-and-twitter-monitoring-tools-crowdbooster-review/

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Bufferapp.com makes sharing what you find on the web easy

I discovered Bufferapp.com this week. Of all the social media tools I’ve tried, this is about the easiest to use. Buffer allows a simple plugin feature to your web browser.

From a single button you can share web pages, videos, and news out to your social media channels. There are also some easy to use analytics to help track your posts and activities.

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Are Facebook Analytics “Creepy?

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In a word, “yes.” Facebook Analytics are definitely creepy. 

A Facebook group can tell the age of the people that are visiting its site. These groups can tell not only what posts you comment on, but also the posts that you repost or even just the posts that you view. At a first glance, this would sound a little bit creepy to a facebook user. 

However, these analytics can be quite helpful to many of the involved parties. Once a Facebook group gets past the barrier of 30 “likes,” Facebook will start providing the group with free analytics. It calls these “Insights.” Facebook Insights tell the administrators more about the visitors to their pages than most facebook users would imagine. They can see reactions, audience reached, and audience demographics on a post by post basis. 

While some would argue that this is dipping into the realm of breaking personal privacy, I would argue that facebook does a relatively good job of what they call “anonymizing” the data. While “anonymizing” isn’t actually a word, facebook does do a good job of it, to the point where unless a customer “likes” a page, the group administrators cannot actually pick them out as an individual.

Also, these “insights” can do quite a bit to help improve facebook content at large. 

Facebook sees analytics as a good way for their customers to see how engaging different posts are and a tool that will help their customers hone their content to deliver more effective posts. In turn Facebook will benefit because with their feedback, groups start posting more interesting content. This free service is not just to help these groups, it is to improve their overall content and make Facebook more exciting.

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clicky

Clicky.com provides a ton of data around what is going on with your site.  The nice part is that it can do this for any site, regardless of t.  It seems a bit overwhelming at times.  I’ve found that getting the information and stats is not a problem no matter what the tool is that you use but understanding it or making sense of the data is the hard work.

clicky

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ViralHeat – Warmer than cold, but not hot.

Filtering through all the social media analytics tools can be very daunting.  There’s a ton of feature overlap, faux-free access, and UI’s that are all over the board.  Enter ViralHeat.  ViralHeat is not the perfect tool, but it wins on a couple of different fronts. First, the interface is extremely simple and straightforward.  Where others are cluttered with fancy dashboards and real-time updates, ViralHeat keeps it clean by allowing you to focus on exactly what you want to see, be it updates from a single source or an analytics dashboard.  It’s a no-nonsense UI approach.  ViralHeat also has a very clean publishing interface to push content to all of your social media channels.  This feature would have been very useful to have at the beginning of this class!  Why is it warm and not hot then?  There were a couple of glitches setting up sources that required me to go into Facebook and remove and then add their app and it still didn’t work quite right.  Other sources worked perfectly but a glitch with Facebook is almost a non-starter.  They also charge $100 per month, and for a product that’s been paired down to basics, the price seems too high.  If ViralHeat modified their pricing to match the product and smoothed out some of the source acquisition issues, they’d definitely warrant the “heat” in their name.

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SocialSprout

SocialSprout is a powerful media monitoring tool for businesses to track all their social properties. It has tools for publishing, engagement, analytics and even integration with HelpDesk and CRM. One of the cool features is the Google Analytics integration.

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They also have a cool “bookmarklet” thats a little icon that sits in your bookmarks and when you are on an interesting page, its one click to publish the link to all your channels. Installing this bookmarklet is just a simple drag and drop.

They also have a great blog here – http://sproutsocial.com/insights/

Check out  their social media engagement report #BePresent – http://sproutsocial.com/insights/2013/03/brand-engagement-reports/

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uberVU – Offering actionable intelligence

uberVU claims itself to be the best social media monitoring & engagement platform for the Forbes Global 2000 marketing departments. It was chosen as a winner of Seedcamp 2008. First thing that caught my eye was uberVu’s familiar Microsoft Windows 8 tile like dashboard.

“The product and output you get from uberVU is just as good as the more expensive options out there. Plus you get the reports, sentiments, graphs and all the pretty things.”

uberVU can be used with groups and can connect to Twitter, Facebook, and LinkedIn as well as general Web searches. To post content, you just click on the pencil icon on the top left menu bar. Ubervu has what it calls a “smart schedule,” which figures out the best time to post your content for maximum engagement. You can see in the image below, that gender and platform distribution analytics have been displayed in a clean and easily decipherable way.

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uberVU can be used to measure overall mentions and brand sentiment within several communication campaigns. The reports are easily customizable with drop down filters. They are constructed from scratch using a series of graphical choices. Reports can be emailed to you on a regular basis so that you can show your customers the value you bring to the table.

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I have been informed that a uberVU account executive will be touch to create my personalized walkthrough. Hopefully uberVU’s online support is as good as its customers say it is!

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SimplyMeasured, where free means “free” + value add.

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“The large print giveth, and the small print taketh away.”

One of the more annoying things about this project has been all the partial trials, and the “oh, well, if you really want something useful, that’ll cost” business models.  I’ve spent too much time setting up accounts where I constantly ran into the the dead end of “oh, want analytics, that’s a premium account feature.”  Grrrr….arrrg!

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That’s why I was so satisfied with SimplyMeasured.  It’s not that they, too, don’t have a revenue model, or a premium account, but they are very upfront with the free stuff.  And the free reporting tools are great, useful, and they give them away without holding a gun to your head to force your demographic data from you.

Cleverly, the only thing they want is for you to like/follow them on the social media tools you’re using.  I think that’s a brilliant marketing campaign, they increase their market penetration and reach by leveraging their grateful users, and the user gets a good set of analytical tools for free.  A very reasonable and equitable win:win.

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Effective: Adding to the granularity of the the free reporting tool’s usefulness is the output on which posts were most effective (or not), and the number of engagements they had.  That data’s available on the fist page, easy to read, and by being so, it makes it quick to convert immediately to action steps that will increase your audience.

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Exports: Their reports are not only viewable, they are exportable in a number of formats, Excel and PowerPoint being the most useful. That means you are just a couple clicks away from translating that data into into presentation format or drilling down into it with charting tools and database querying.

Competitive Comparison: Want to know how you stack up against your competitors? Want to see how their campaigns are doing and what’s been effective for them? Want to know what bombs and what rockets without the trial and error?  Yes, they’ve got reports for that too.  Immediately you can track the how your engagement compares with your competitor, and more importantly, why? The “why” means you now have an action plan for success in your hands.

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Organizations that don’t play the smoke’n’mirrors, bait’n’switch games with me are the most likely to get my loyalty and business.  If they have to hide their prices from you until you’re nine-tenths through the process of creating an account; or they say they’re going to give you a trial, but it’s crippled; or they claim there is value in their free tools, but you find, it’s uselessly shallow, these are the orgs that I walk away from.

If they play these kind of games up front in your business relationship, just think how they’ll be when you need a customer service agent, or have a billing dispute.  No, transparency and clearly defined value proposition with no games is the way to earn my business and I’m happy that SimplyMeasured really delivers.

SimplyMeasured:  Take the tour http://simplymeasured.com/tour/

Eriel is:

http://www.eriel.com

http://www.eriel.com/resume

http://www.erielnash.com

http://www.shayne.ac

http://www.shaynenash.me

http://www.linkedin.com/in/eriel

http://www.facebook.com/eriel.nash

http://www.twitter.com/erielnash

http://www.gplus.to/eriel

 

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ConnectedHQ – Connect with your social networks all in one place for free!

ConnectedHQ brings together all your contacts into one system, integrating with Gmail, Facebook, Twitter, LinkedIn, Outlook Contacts, Mac Address Book, Google Contacts, Google Calendar, Google Voice and Evernote.

It auto-imports contacts, including your history with them and also imports and displays their recent Tweets (if you sign into Twitter). It states that over the next few days, the service will import the history of your relationship going back about 18 months.

ConnectedHQ

One feature I think is useful – ConnectedHQ can send daily emails with information on who’s changed jobs, based on LinkedIn information. This is like birthday notifications in Facebook – it enables you to make a little investment in the given relationship.

Pros:
• Auto-import is a huge time saver – though it didn’t work for Outlook, it did work for LinkedIn
• Signup is free!
• Sync between email and social media profiles can potentially be big time saver and quite useful though I wasn’t able to test it for reasons mentioned below
• Integrates with multiple social networks including Facebook, Twitter and LinkedIn.

Cons:
• Doesn’t integrate metrics or other tools
• When I tried signing up for it to try it for myself, I found that it only allows you to sign up through LinkedIn. There was no other option to select
• Once I connected via LinkedIn, I had options to add other accounts. When I tried signing through FaceBook, it will stop processing and hang if I selected the option to ‘not allow to post on my behalf to FaceBook’. I tried multiple times and each time I said ‘not allowed to post on my behalf’, it hung & never finished!
• Similarly, for adding an email account, it never gave me option to add anything besides Gmail. I found no option to provide my outlook credentials.

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Tweriod gives you the timing data you need, as long as Whale Tail lets you.

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Despite being a student in the Technology Management MBA program I am not the most tech savvy of people. When I look at a reporting tool I want 2 things: an idiot proof user interface, and meaningful data. Tweriod, a tool for tracking when your Twitter followers are online as well as your mentions, does a good job of providing both with only one minor nitpick.
Tweriod is a very user friendly tool. The process to sign up should have been relatively simple, I provided Tweriod with my username & password from Twitter. This is where my nitpick comes into play. Instead of receiving the all okay I received an error message that my sign-up did not work properly, and that this may be due to “Whale Tail.” What the heck is “Whale Tail?” It turns out that “Whale Tail” is the nickname of an image used when Twitter goes down due to being over capacity. Thankfully a Google search provided me all of the information I required, but a non Twitter savvy person might not know what “Whale Tail” means and have a very awkward conversation with their IT department regarding the error message.
One I was able to sign in the process was painless. A report was generated and sent to my e-mail in mere minutes. Tweriod advised this may take an hour or two, but my guess is the 200+ followers didn’t need much time to develop information for. The reporting is delivered via a slick UI, though download of the data requires a premium account. Though you can run ad hoc premium reports, which is nice if you don’t think you’d need this information monthly. Other features you receive with a premium report or subscription is download capabilities in an excel and PDF format as well as the ability to get the data for all of your followers, not just the last 1000 that are on the free report.
When analyzing the data for FromFidowithLuv’s twitter account I found out that the majority of users tend to be active later into the afternoon and evenings. Those early morning twitter broadcasts were only being viewed by a dozen people, while we could get up to 50 people online in the afternoons. This data becomes even more useful if one would like to utilize Dash, which links directly from Tweriod’s website to post your updates at times most appropriate to your followers.
The tool was very easy to use and provides great support for those who use the free version. The premium version could be very useful for those who wish to target updates and responses to actively engaged in dialog with followers. Overall, I’d recommend the product, as long as you don’t get blocked by the Whale Tail.

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Viralheat – Simplification of Social Media

ViralHeat is a unified social media tool geared towards marketing. This tool is very well used for brand management. The other notable feature of this tool is to stay competitive and monitor your competitors.This way you can always be ahead of the competition. ViralHeat can track campaign performances and analyze the data. The tool can be used to understand what is being pinned, identify influencers, locate boards (search) and engage with interested audiences.The tool can also be used to track blogs and websites that are engaged in talking about your businesses and brands. Important updates on brands, topics or products can be alerted in real time using ViralHeat. ViralHeat also provides with application interfaces that other programs can use to integrate the social media data into the applications.Overall this is a nice feature rich tool.

http://www.viralheat.com

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Filed under 2013 - Post 3, Analytics

I want my analytics tool FREE and LOCAL

After trying for hours to find a decent analytics tool and find nothing but greedy or overseas garbage, I decided to BING “free social media analytics”.  That’s right, I binged it…bing is also free and local.  It finally worked, I got a great local Seattle company that didn’t want my first-born child in exchange for their border-line worthless services.  The site name is “Simply Measured” and they have a whole suite of analytics tools worth checking out.

In the free report, I get to see some information that I would never really think about but tells me a lot about my followers.  For instance, who would think to look at what keywords are in your followers’ description?  But this could tell you about what is important to your followers and therefore adjust your tweets to interest your followers.

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“Emotional intelligence” eh?  Now I know that some of my followers like to hear about fluffy, non-tangible, non-measurable, artsy-fartsy stuff.  I can now adjust my tweets accordingly.

Although Shaping Sherpas is devoted to helping children in Nepal I always wondered: “Am I reaching anybody actually IN Nepal?”.  Looking at my followers Time Zones I can happily say that yes we are:

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The greatest aspect about “Simply Measured” is that they, like us, are merely trying to increase their popularity via social media.  In lieu of charging for their services, they ask that you help their online presence:

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Free and local…nothing beats that.

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SimpleMeasured – a free web based social media user report

SimpleMeasured is a web based social media analytics and report tool. It can generate a free report analyzing most of the social media channel, including Twitter, Facebook, Google Analytics, Instagram, YouTube and Google+, and it can generate different type of analytics report. For example, for Facebook, it provides “Fan Page Report”, “Competitive Report”, “Insights Report”, “Content Analysis”, etc. Here is list of the different reports SimpleMeasured can generate.

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Compared with some other analytic tools, the report generated by SimpleMeasured are not most rich, but it covers most of the useful data, and has some interesting unique information. For example, its Instagram report has time data to track during which time of the day most engagement happened.

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The most part I like about SimpleMeasured is that it not only provide the data and analysis result, it also organize the analysis in a meaningful way for special purpose. And it can generates well formatted reports which can even be used directly.

Besides introduced above, SimpleMeasured also support exporting the report in Excel or PowerPoint format. And most importantly, it is a  free tool and all it asks in return is for you to send a one-time tweet about the report they offer. 

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Viralheat trial leaves users out in the cold

Fortunately, in the social media frenzied world that we currently live in, options for analytical tools are abound. However, like every other type of product in the market, you’re destined to find a few lemons. In my personal opinion, Virlaheat is one. Viralheat was created help companies and individuals identify key trends, understand community engagement and perform competitive analysis for their social media campaigns but that’s not the feeling I got from the software. Before I get into the details, I would like to preface my statements with the fact that I only used the demo version and not the “upgraded” site but let’s be honest; do you buy a whole block of cheese at the grocery store when the sample tasted bad? For those who want to judge for themselves, one can find the product at http://www.viralheat.com. After you sign up through an email, twitter or facebook account for the software, a two second tutorial shows you how to add in your social media accounts.  Once this is complete, a user is able to pick from a group of options on the dashboard.

The main functions of the tool include:

Publishing- Viralheat allows a user to post directly on Facebook, Twitter, blogs, pintrest, Youtube, Google+ and LinkedIn profiles from the dashboard, however, the interface is a bit poor and the demo version will only allow a user to add one account per source. But in case you forget, the website is happy to supply you with an annoying pop-up asking if you would like to upgrade. It also appears that the software has a hard time distinguishing between personal accounts and pages on face book. While this function does saving people the hassle have having to repost similar message on multiple social media platforms, there are much more user friendly products out on the market.

Analytics – The analytics dashboard is extremely weak within the demo version. While the company claims that there are multiple tools to determine traffic, top mentions, top positive mentions, top negative mentions and top influencers, the trial version only allows an individual to track follower, likes, tweets and PTAT. The company’s website claims that the software utilized over 600 data points to give “the most detailed analytics ” but if that’s the case, they must be saving it all for the premium version.

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The Explore Function- Is the only saving grace of the trial version. This tool allows a user to search social media sites for mentions using key words. It is a great way for viewing how others are reacting to your social media campaign or similar topics and it allows a user to see how a competitor is performing in their campaign.

Overall, I think the structure of the trial version is poor even though it is nice to be able to view all of your accounts on one tool. The major problems I see with the product is that it doesn’t have a friendly or attractive user interface and potential customers are not able to  dabble with all of the tools and capabilities of the program without shelling out the bucks first. With similar products on the market that allow for 30 day trials of an entire product suit, I found myself disinterested with this product rather quickly.

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Minilytics

Minilytics is a free Facebook analytics tool, a mini version of PageLever by Unified (Facebook: http://www.facebook.com/PageLever, Twitter: @PageLever). PageLever is a full suite of analytics for Facebook.

Minilytics gives you answers to common marketing questions about your Facebook page. At any time you could seek answers for up to four questions. The website claims that new questions are added frequently. I tried this tool for our social campaign’s facebook page Plastic Free Seattle (Twitter: @pf_seattle), and got quick answers to four
questions

1. What’s my best performing post last month?

Minilytics identifies the best performing post by analyzing the reach, user engagement, people talking about the post and the overall virality of the post.

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2. How much would it cost to quadruple my reach?

Minilytics computes what it would cost to quadruple the reach based on the current organic (without ads) reach of the posts. The only issue I saw here was that Minilytics reported a $0 cost to quadruple the reach, which I’m attributing to a significantly low current reach with our campaign.

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3. Which recent posts should I have promoted?

Minilytics identified 3 posts from the most recent 100 posts that we should have promoted. It bases this computation on the overall level of engagement with the posts. Minilytics also provides an option to promote those posts with PageLever or Facebook.

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4. Who should I target my promoted posts to?

Minilytics looks at the reach of your posts and people talking about your posts and identifies the demographic group that engages and creates more stories about your page and its content. Minilytics provides an opportunity to promote using PageLever or Facebook.

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Minilytics also generates a one-page report with the results for these four questions

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Overall, if you’re wanting to take a quick look at how your campaign and posts are trending on Facebook, Minilytics provides a quick and easy tool for making sure you’re doing the right thing. You can always go pro with the full version, PageLever by Unified

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Likealyzer

Does your Facebook page really hit? How can you tell? What are some of the things you could do right now to bolster the page for your business or group, and enhance the experience for your user base?

Likealyzer does all of this and more.

http://likealyzer.com/

In their own words:

“LikeAlyzer helps you to measure and analyze the potential and success rate of your Facebook Pages. It allows you to explore all the possibilities of your presence by evaluating your activity and dialogues to ensure your success on the most popular social network in the world – Facebook. The free of charge service will provide you with detailed information and explanation of identified issues, tips on how to address these issues and much more.”

We’ve been using Likealyzer to better the Shaping Sherpas landing page on Facebook and it’s come in handy for a few different reasons; chief among them is understanding what we can do better to build our audience.

likealyzer

Try it out.

Also, while you’re at it – remember that by training Jiu Jitsu, you’ll be able to focus better at work – and have more concentration to spend time using cool tools like Likealyzer.

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Facebook Insights

To prepare for our final presentation this week, I figured I might as well go directly to the source to see what kind of analysis Facebook could provide.  At the top of the page you can see that we have a total of 115 likes.  You can also see that we have 54,854???  I have no idea what this number is.  Surely it can’t be total people who have seen our page.  I have found that on Facebook there are quite a few statistics which I believe there is voodoo math behind.

Facebook Stats

 

The chart to the left shows the  peaks and the lulls (of our posts and our followers engagement).More specifically it shows our posts, the # of people talking about our posts and the weekly reach.  Although this chart provides a nice little activity summary, it doesn’t provide you with enough information to assess the strength of your campaign.  However, it does clearly show the relationship between posts, virality and reach.  As you can see, we practically dropped off the radar around 4/21 but after posting a few more items we were able to increase engagement again.

Next, I took a closer look at the analysis of the content we posted.  We were always trying to figure out what content people would want to get engaged with.  People liked the pictures of the cute puppies and kitties, but most people didn’t like them enough to want to share the post with their friends or make comments directly on our page.  When looking at the posts which had higher virality than others, there really was no common thread.  Yes most of the pictures which were shared did have cute animals in them (as did most of our posts) but there was no smoking gun to be found based on this analysis.  The most useful part of the post analytics page was that you could click on the bullhorn to easily promote a particular post.

Post Data

Finally, we looked at fan demographics.  It was no surprise that 56% of our fans are female (thanks Evan!) and that most of our fans live in the Seattle area.  It is interesting that we have 1 follower in Canada and 1 in Nigeria, but again – not all that useful to know..

To sum up my experience with Facebook analytics, I found it useful as a high-level tool but it didn’t give me the deeper level of understanding which may have helped us increase fan engagement.  As a free tool, it was sufficient for my needs but I definitely wouldn’t pay for it.

 

 

 

 

 

 

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Crowdbooster

“Offers social media analytics with suggestions and tools to help you improve your online presence.” Founded in 2010, Crowdbooster was originally free with the idea of eventually developing more robust analytics to entice paying customers. But by 2012, they opted to eliminate the free option (instead offering a free 30-day trial) and launched 3 paid plans ranging from $9/month to $99/month. This change allowed them to focus on developing features that were intended for paid subscribers.

Crowdbooster currently supports Facebook and Twitter. Once you connect your accounts, you can view a simple dashboard that provides aggregated KPI’s for each of your feeds. But what I liked most about the dashboard was the fact that the graph provided a simple representation of reach and engagement.

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To the right of the dashboard, there is a recommendation about the ideal times to post (and schedule) future posts to maximize reach.

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Finally, through the Engage view, you can see, per channel, your “Top Fans” (Facebook) or Top Retweeters and Influential Followers.

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Crowdbooster is easy to get up and running and relatively intuitive. I would like to see some correlation between the Facebook and Twitter feeds over the monitored period of time. 

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Free and Worth Every Cent

I took a run at Tweriod to see what the user on-line profile looked like for our GeekHealth Twitter followers. After authorizing Tweriod to access our Twitter account, the web site told me to wait for up to an hour for the results to be compiled. I was optimistic that it would take less than an hour, since we have a pretty small, fairly new following. I was wrong. It took over an hour for Tweriod to analyze the 1412 followers on our account, and compile a report.

Upon receiving the notification email, I logged back into Tweriod and pulled up the stats. It turns out that most of our followers are online between 6am and 5pm, and this is when we should send out tweets for the most impact.

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That’s some meaningful insight! In a slightly more granular view, there were specific hours when we could have more impact. Apparently geeks only read tweets when they’re at their computers, working, not during their lunch break, or when they’re sneaking an afternoon snack.

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There may be more value in the Premium version, but I can get excited over the free demo.

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Tweetstats

Here is a simple tool that is free, easy to use, and gives you some useful statistic about your twitter account.

http://www.tweetstats.com/.

Just enter your twitter account name and click Graph my Tweets. It generates following statistics.

Average tweets / day – Simple average of your tweets on daily basis

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Average tweets / month – Simple average of your tweets on monthly basis

Tweet Density / weekday – Graph of tweets by week day

Time of day – Tweet statistics by time of day

 

 

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It also gives some other useful statistics about your replies and retweets.

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It essentially has the same functionality as Twoolr’s free version.

However, the product development has been discontinued.

Nevertheless, its useful for basic statistics.

 

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Twilert, the oldschool way to monitor twitter

If you are not one of those Gen Y’s who incessantly follows the Twilight saga, there is a good chance you are also one of those people who doesn’t monitor twitter on any frequent basis . Fear not, Twilert is here to help bring order to your Twitter chaos.twilert

Twilert is a service that bundles tweets, and delivers them to your email inbox in a neat, easy to read list.

As a product manager, I have been using Twilert for the last few days and have found it incredibly useful. It’s amazing how much people share on twitter, and how little of the information gets reported to the folks who make strategic product decisions. It’s been very interesting (and humbling) reviewing the Twilert emails, if even for a minute only per day.

So, be a hero, check out Twilert, and drop some Twitter knowledge next time someone talks about “keeping a pulse on the customer”.

Tips and Tricks:

  • Use the Twitter Operators to dial in on your search. I especially like using the “to:<mycompany>” operator.
  • Worried about SPAM? Not a problem, Twilert has the easiest opt out feature I have ever seen.

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Absolutely Pin-tabulous

pinterestI just don’t “get” Pinterest.  I know there are a lot of people that LOVE “pinning” photos of products, memes, recipes, baby pics, blah, blah, blah, but I haven’t figured why. It seems any of these objectives could be achieved by a quick Google search and you’d probably get better information. Regardless, I started to use Pinterest for my work because I was told it would become a great lead generator for traffic to our website. Well, I’m still unsure how that all works but I gave it another go with our Entre 528 and used GeekHealth to establish an account.  We launched six weeks ago and I needed to analyze the data to see what it means, how can I improve engagement and what do I need to do to get to the next level. So, I checked around for any tools to help with analyzing my acidity and surprisingly there are very few tools to begin with and none that I found were all that great.

Here are the few that I found and tried out with varied results:

repinlyRepinly & Pingraphy

These were only helpful in navigating what is popular at the moment (apparently Elephants and Babies are hot this week) and how to post pins to increase popularity. They weren’t that helpful in developing sound strategies around how to get more followers and to drive traffic to your brand or increase brand awareness. They both also allow you to “schedule” your pins in the same way that Hootsuite or Buffer allows you to schedule Twitter and Facebook posts.  Neither were that helpful as a business but I think good for a management tool if you are going to use Pinterest a lot as a consumer.

PinReach

Highly recommended from all the review sites, but seems to have gone out of business. The website is up and running works, but doesn’t allow you to register anymore. Boo! A big fail.

Pinpuff

This actually was the most helpful in terms of measurement and potentially providing some valuable information for businesses.  You can actually get a “Pinfluence” score simply by adding your Pinterest handle.  It scores you on reach, activity and virality of your boards and pins.

Check out GeekHealth’s profile and how we got a 23 out of 100 Pinfluence score.  Final thought––meh.  It isn’t that great and doesn’t provide much value beyond how to get a better score and perhaps more engagement.

geekhealth

Note: Pinterest actually just launched it’s own analytics service (but for businesses only) and sounds more promising than any of the tools currently available on the market.

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Filed under 2013 - Post 3, Analytics

Be Apptentive

I was spending my sunny Sunday evening with a cold Coke on the side, going through our blog (entre528) to see what our friends came out with analytics section.  While I was fascinated by the choices available, I was trying to choose best one by my own search.

I heard some fight broke between my two younger daughters while there playing on the lawn with Sprinkler ON.  Each one was complaining about other for a small issue I did not know.  It was a regular experience and I chose to remain silent until I heard one of them yelled “You should have told me that…”.  That was my moment and I started thinking about predictive analytics for Social Media.  I immediately gave them some sugar treats to divert their attention and came back to web.   I remembered Andy saying in the class about a tool which would predict the trend of most tweeted words in coming days.  As always, I did not find what I needed from my notes.

While searching for the notes, I came across the presentation for Apptentive in our VC class.  This is sort of proactive (not predictive) analytics where you influence customer sentiments (aka posts / tweets) online favorable to your brand.  Hmmm interesting – I wanted to know more about how they do it to solve my VC case as well Social media write-up.

Call it as Proactive reach or mobile CRM, this platform (api?) will give you the analytics on how many customers had problems with the application on particular step and work with customers proactively.  This will not only enable the app owner to fix the problem in the app or help the customer to configure correctly.

Once the customer gave negative comments in the Appstore, the app owner should live with the post, even though he fixed the problem reactively to the customer.  Apptentive puts the App owner in the driving seat by alerting possible issues upfront.

The impressive lists of companies benefited from Apptentive include Yahoo!, Urbanspoon and Savings.com.

The most fascinating thing about this space, there are many competitors out there in the market place.

  • Appboy
  • Mixpanel
  • Localytics
  • Appoxee
  • Urban Airship

The differentiation may be part of the analytics support by each tool to the app owners.

Current statistics (results) show the boost in the AppStore ratings after using the product. Apptentive claims that Urbanspoon improved customer rating from 3.5 to 4.5 after using Apptentive SDK.

So – all of the app developers who are interested in knowing how their product is received in the market and sentiment, please be apptentive.  This will make you stand apart from those who use descriptive analytics (rear view mirror) because you used proactive relationship management (Windshield mirror).

Good luck with your next app!

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Filed under 2013 - Post 3, Analytics

Follerwonk – Who follows you matters

Followerwonk is an app brought to you by the folks at SEOmoz, a Seattle located company and a foremost authority in SEO. Very timely that just today some our our analytics folks at work posted a link to the followerwonk report for my company. It has a number of interesting capabilities built into their features. For corporate use, it is free for 30 days then $99/month. With that level of access you are able to actually download the list of followers and sort them to find your influential followers. This kind of use has a whole sort of potential applications, including being able to do competitive analysis and target influencers across a wide range of data, contributions and opinion.

Let’s move to the data. I thought it would be interesting to compare my company’s details with that of Kids2Code, our class project. First Kids2Code:

Screen Shot 2013-05-06 at 3.38.30 PM

 

And now for Safari Books Online:

Screen Shot 2013-05-06 at 3.39.53 PM

 

The social authority diversity with Kids2Code is  much higher skewed at the top end. It appears we’ve been successful picking up some influential followers in our project already!

The service is also able to analyze not just the reputation, but the reach of your twitter followers. Here we can see that Kids2Code in comparison has some followers with very large counts. This could be due to our getting followed by Code.org.

Screen Shot 2013-05-06 at 3.43.21 PM

 

By way of comparison here is Safari’s chart.

Screen Shot 2013-05-06 at 3.45.25 PM

 

You can imagine that the service can visualize data related to nearly any combination of information that Twitter is able to collect. What is most powerful, in my opinion, is the power to understand what kinds of messages your followers are responding to. For Kids2Code, we could create a word cloud that demonstrated what are the most common words coming out of the bio portion of our followers accounts. There are restrictions of course to to the depth of that data as users can put anything in there, as well as the tight character provisions. But it is clear that our message is being picked up by the audience we expected. Our future efforts will need to focus on moving beyond just this group, and into other educational leaders.

Screen Shot 2013-05-06 at 3.46.55 PM

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Filed under 2013 - Post 3

Sproutsocial’s Analytics to our rescue

Although I had Facebook and Twitter accounts before the ‘Social Media for Managers’ class, I had never used them for anything productive besides to connect with my classmates from 20 years ago. When Team Descent of TMMBA class started our campaign on Water Conservation, we automatically turned to Facebook and Twitter because that’s where our initial audience resided.

As campaign goals, we had set out to reach friends and friends of friends who had kids and those who lived in areas where water scarcity had still not knocked on their doors. The first few weeks, we kept posting lot of material on both channels. We saw several likes, many visits, and some comments. It was all great, but we weren’t sure if we were heading down the right path. We started feeling we weren’t in control. Right Feedback was non-existent. We had started a campaign without setting proper controls.

Then in one of the class, a classmate recommended using sproutsoclal (http://sproutsocial.com/). Sproutsocial is a powerful management and engagement platform for social business. I am sure there are other competitive analytics software such as hootsuite, SocialBakers etc., but we decided to try sproutsocial before jumping on hootsuite or the rest. Actually, sproutsocial turned out to be more than adequate for our purposes.

First it had a free trial period. A few steps and we were registered. Then we proceeded to link Facebook and Twitter. A few clicks later, we discovered the Generate Report tab. We were simply amazed at what we saw. SproutSocial allowed us to generate the kind of report we had hoped for. It was able to show us # of impressions, unique users per channel, all the posts we had posted on Twitter, list of influential twitter followers, type of content we had posted, which of them had generated us traction, where our followers on Facebook were located, their age group and so on… Best part is the report is generated on the fly – no more waits unlike other similar tools. We even linked up to Google Analytics, but couldn’t link WordPress. That perhaps was the limitation. It even groups stats across channels.

And lot more reports that you’ll find useful!

If the free version is this good, I can imagine how good the paid version can be. I am very satisfied with this tool and strongly recommend using SproutSocial for Analytics and its other features if you are planning to run social media campaigns.

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Social Mention

Social Mention is a free social media search tool that provides real-time analytics. Simply type in your company, product, brand, even your name, or anything else you are curious about and this tool will find the various social media sources it is mentioned. You can even narrow the search to blogs, microblogs, bookmarks, comments, and more. It even allows you to search in specific social media sites such as reddit, twitter, bebo, wordpress, etc.

Although this tool is not as comprehensive and full of features like most paid analytic tools, such as Google Analytics or Sprout Social, Social Mention is free and provides useful information almost instantaneously. Most paid sites provide an all-inclusive trend analysis based on demographics, geography, number of likes, key influencers and then supplies colorful charts and graphs. However, Social Mention is not into fancy charts, instead it simply combs through various social networks and aggregates content created by users. Along with the links to specific references, Social Mention provides some interesting data. The information in this tool is very useful to understand how the product or company is doing now. Below is how some of the information is calculated:

  1. Strength: the likelihood that your brand is being discussed in social media. A very simple calculation is used: phrase mentions within the last 24 hours divided by total possible mentions.
  2. Passion: a measure of the likelihood that individuals talking about your brand will do so repeatedly.
  3. Sentiment: the ratio of mentions that are generally positive to those that are generally negative.
  4. Reach: a measure of the range of influence. It is the number of unique authors referencing your brand divided by the total number of mentions.
  5. Sources, Top Users, and more.

I did a search on our project and the result is below. Although we were very passionate with good sentiment, we lacked in strength and reaching out to the general public. The area we seemed to have a challenge with is visibility in all of our social network channels. There was not a mention of either tumblr or Facebook where we posted content – perhaps we were not active enough.

Social Mention

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Filed under 2013 - Post 3

SocialBakers – Analytics Pro

socialbakers_logo
Well, SocialBakers does not bake cakes and breads but it seems to bake cake-like pie-charts and breadsticks-like graphs pretty neatly for social media. SocialBakers provides social media tools for measuring, comparing and contrasting the success of social media campaigns on Facebook, Twitter, Google+, LinkedIn and Youtube. SocialBakers has been awarded 3 Facebook Preferred Marketing Developer (PMD) badges one of which is for insights.

SocialBakers – Analytics Pro is SocialBakers’ analytics tool. It offers four paid plans but has a 14-day free trial period. I wanted to analyze Facebook and Twitter profiles that ConserveAqua uses extensively. So, I tried out the Basic plan that allows monitoring of three social media profiles for Facebook, Twitter and Youtube.

Analytics Pro breaks down the analytics into following sections based on the channel:

  • Fans/Followers – This section provides analytics about your fans or followers including their distribution, growth rate, people talking about your page, like/following patterns based on day of the week and much more.

Fans

  • Posts/Tweets – This section provides content analysis that includes high-level breakdown based on post types, content source, who posted/tweeted and deep dive into individual posts/tweets.

Content

  • Engagement Rating – This section provides distribution of incoming and outgoing interactions, engagement rate,  sharability and interactions by post types and hours.

Engagement

  • Key Influencers – This section tracks the most active users on the page.
  • Response Rate – This section measures the response rate and time to user questions.

Response

For Facebook, Analytics Pro calculates a score for your page on a scale of 0% to 100%. This score is based on the growth of fans (10%), content (30%), engagement (35%) and quality (25%). A useful feature of Analytics Pro is the ability to compare analytics of two Facebook pages or Twitter profiles. This can be very helpful in comparing your social media campaign against your competitors. You can also download the analytics as an image or a csv file.

Comparison

When I added the Facebook page on Analytics Pro, it took few hours to calculate most of the analytics which was surprising as our campaign ran only for few weeks. So, if you need instant detailed analytics, then this may not be the best tool.

Overall, SocialBakers – Analytics Pro is a very user-friendly tool for tracking and measuring your social media campaign.

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Filed under 2013 - Post 3

How far did your tweet go?

Have you ever wondered how far your tweets went? How many people saw it and who those people are? Well TweetReach can help you analyze the impact of their conversations on Twitter. One of the reasons that I like this social analytics tool is because it gives you a simple report on the impact of our efforts on social network, well specifically Twitter.

We are working on a social project with the purpose to raise hearing loss awareness and promote hearing health. We have a Twitter account named HearingZen with 261 followers currently. I hope that Twitter would give us more information on statistics and insight on our performance of this effort. However, Twitter seems to be more interested in the platform play and leave all the analytics to partners who will use their magic wands and generate create reports to make sense of user’s twitter data.

With TweetReach, I can search for any term, including a URL, keyword, hashtag, phrase, Twitter name, tweet text or combination of these, anything that appears in a tweet. Now I have a chance to test out the tool and see how popular HearingZen is. After I authorize TweetReach to pull our HearingZen Twitter data, I got the following report almost instantly.

Capture TweetReach

It shows that we have reached out to 702 user accounts, and 3099 impressions in exposure which is the overall number of impressions generated by tweets in this report – the total number of tweets was delivered to timeline.  The graph shows a breakdown of how many tweets sent by uses with that many followers. Hm…. It sounds like we need work hard to get more powerful influencers (People with more than 1000 followers) on board and tweet about the topic.

Below is the result for Hearingloss that has much broader reach.  We need tag it more with HearingZen to gain increased visibility.

Capture TweetReach 2

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Filed under 2013 - Post 3, Analytics