Why Your Mobile Marketing Campaign Won’t Work

If you look at the timestamp of this post, you’ll realize I’m typing this from class, sorry Andy. A lecture topic reminded me of this insightful article on Forbes.com. The author, Carmine Gallo, argues that the “throw it on the wall (or window) and see if it sticks” campaigning is what too many companies are doing. In order to be successful with a mobile campaign the one, overlooked aspect on the campaign would seem to be the most intutitive: you need make sure your front line employees actually know about the campaign and can help spread the excitement to get customers to start engaging.

Why Your Mobile Marketing Campaign Won’t Work

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